COURSE DETAILS: Digital Prachar is running a 2-day Masterclass in Digital Marketing (Search Engine Marketing) in Gurugram, Haryana in February 2019. The live project-oriented course will impart necessary knowledge to enable participants create digital marketing campaigns for varied business goals using Google Ads. This course is ideal for working professionals and entrepreneurs looking for an in-depth, yet short duration course from an accomplished digital marketing expert. The masterclass is conducted in small cohorts of 20-25 participants. Please register for the course in advance.

 

ABOUT THE TRAINER: Digital Prachar is proud to tie up with former Google manager, Riju Mathew as the trainer for the Masterclass. Riju has more than 14 years of experience as a digital marketing consultant and digital campaign strategist. He is considered an ace online marketeer who has created successful SEM campaigns for businesses across verticals and geographies. He is currently the Head of Digital Marketing at Medanta - The Medicity Hospital. He is also a Consultant - Integrated and Digital Campaigns with UNICEF India. To learn more about Riju, click here.

 

COURSE SCHEDULE: February 23-24, 2019 (Saturday & Sunday), 10 am - 4 pm

 

COURSE OUTLINE:

Why digital marketing?

Advertising goals and campaign types

Campaign settings

Ad policies

Search Campaigns

Display Campaigns

Video Campaigns

Shopping Campaigns

App Campaigns

Campaign performance measurement

Campaign optimization

 

BATCH SIZE: 20-25

 

COURSE FEE: INR 24,000

 

REGISTRATION LINK: Register here