Online Brand Awareness is a sub-category of Search Engine Marketing (SEM). It is best suited for large businesses that want to engage in brand building and would like to create brand awareness online. In its most nascent form, online brand awareness is done through display or banner ads. These image and rich text ads are targeted to websites and social sites where your target customer is online.

Users can be targeted on these websites through specific keywords, placements, category of website, intent, interests, audience affinity. The most apt bidding for display/banner ads is CPM or cost per thousand impressions (and not CPC) since you want maximum exposure for your ads. Video advertising is another way to create online brand awareness. Marketing videos can advertised on Youtube to your target audience through paid campaigns. Brand Awareness campaigns are capital intensive and you can spend a lot of money without getting any results. That's why you need Digital Prachar's expertise!